Laundry30 wash loads

Laundry Detergent

A gentle detergent for the clothes that touch your skin all day.

4.7289 reactions

₹245₹375 Save 35% You save ₹130

₹8.20 a wash · 30 loads a bottle

  • CII-GreenPro certified
  • NABL lab tested
  • Made in India
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Frequently bought together

  • Laundry Detergent ₹245₹375This item
  • Floor Cleaner ₹219₹345
  • Dishwash Liquid ₹225₹374

Total for all three ₹689 ₹1,094

  • 90 Days Fermented & Tested
  • 2 caps 15 to 20 ml, per 6 kg
  • Desi Gulab Softens as it washes
  • Front & top And hand washing too
  • No Acid, No Chemicals All Natural
How to use
  • Add 2 caps, about 15 to 20 ml, to each 6 kg wash.
  • Works in front load and top load machines. Put it in the drawer or straight into the drum.
  • Hand washing: the same 2 caps in a bucket. It is gentle on skin, so you do not need gloves.
  • Skip the fabric conditioner. The rose enzymes already do that job.

Precaution: keep out of the reach of children.

What's inside

Desi Gulab, or rose, fermented with jaggery and soapnut shell for 90 days. Rose enzymes are natural fabric conditioners, so there is no separate softener step. Soapnut is what Indian homes washed with long before detergent came in boxes.

Contents, as printed on the pack: Water, Jaggery, Rose, Soapnut Shell, Xanthan Gum, Coconut derived surfactant, Natural fragrance, and 90 Days of Process.

Common questions

Is it really safe on a baby's clothes?

That is the reason it is made this way. Detergent rash comes from what stays in the fabric after rinsing, and what usually stays is brighteners, synthetic fragrance and leftover surfactant. There are none of the first two in here, and the third is a coconut-based one. It is gentle enough to hand wash with, without gloves.

Front load machines need low-foam detergent.

They do, and this one suits them. It is listed for front load and top load machines alike. Two caps per 6 kg wash, either into the drawer or straight into the drum.

See all 6 questions

WHY THIS ONE

No need for a separate fabric conditioner. It's already in the bottle.

  • 20ml

    Two caps

    Per 6 kg load, front or top loading.

  • 30

    Wash loads

    From 500 ml. 300 from the 5 L can.

  • 1

    Bottle, not two

    Rose enzymes soften while they clean.

  • 0

    Detergent rash

    No brighteners, bleach or synthetics.

HOMES LIKE YOURS

Not reviews. Just a few honest reactions.

We do not ask for reviews. These came in on their own, mostly by WhatsApp, and we left them as written.

4.7

289 reactions from verified orders

94% would buy it again

  • P Bverified buyer · Laundry Detergent

    Bought this because it's natural and I'm prone to skin allergies. It is very soft on skin and the fragrance is very mild and nice.
  • Sanchita Dasverified buyer · Floor Cleaner

    Very good experience with the product. I am satisfied with the product.
  • G Janakiramanverified buyer · SAFE HOME Pack

    Best brand of home cleaners I have used. Natural and effective cleaning.
  1. Real Indian rose extract softens your clothes naturally.

    Real Indian rose extract softens your clothes naturally.

    Rose enzymes are natural fabric conditioners. So the softness is not a coating sprayed on at the end of the cycle. It is what the wash itself leaves behind. That means one bottle instead of two, and no waxy build-up on towels that stops them absorbing after a few months.

    2 Bottles: a detergent, then a softener

    1 Bottle. The rose is the conditioner.

  2. If your skin reacts after laundry, it's usually the detergent, not the machine.

    If your skin reacts after laundry, it's usually the detergent, not the machine.

    Detergent rash comes from what stays in the fabric after the rinse: optical brighteners, synthetic fragrance and leftover surfactant. All of it then sits against your skin for the 16 hours you wear the thing. None of it is in here. That is the whole reason this exists.

    • Front load
    • Top load
    • Hand wash
    • Baby clothes
    • Everyday cottons
  3. Rose and soapnut, fermented for 90 days.

    Rose and soapnut, fermented for 90 days.

    Soapnut is what Indian homes washed with for centuries before detergent came in a box. It still works, because the shell carries its own saponins, a natural soap. Ferment it with rose and jaggery for three months and you get something that cleans, softens, and rinses out completely.

    • Desi GulabRose, the conditioner
    • Soapnut shellSaponins, the old way
    • JaggeryFeeds the ferment
    • Coconut surfactantLifts dirt, plant based

STRAIGHT OFF THE PACK

Two caps. That is the whole instruction.

Dosing by job
Step What you are cleaning How much
Machine wash, 6 kg loadTwo caps into the drawer or straight into the drum. Works in front load and top load machines. 15–20 ml
Hand washingThe same two caps in a bucket. Gentle on skin, so no gloves needed. 15–20 ml
Fabric conditionerSkip it. The Desi Gulab rose enzymes already do that job in the same cycle. None
Coverage30 wash loads from the 500 ml bottle. 300 from the 5 litre can. 30loads

SIDE BY SIDE

Against what is under most sinks.

Happy Ganga compared with a conventional cleaner
What we compare HAPPY GANGA OTHERS
Dose per 6 kg load 20 ml Two scoops
Fabric conditioner included Yes No
No optical brighteners Yes No
Safe to hand wash without gloves Yes No
Front load and top load Yes No
Keeps working after the drain Yes No
Makes a white shirt glow in daylight No Yes

Specifications

Net quantity
500 ml, also a 5 L can
Coverage
30 wash loads. 300 from the 5 L can
Dose
2 caps, 15 to 20 ml, per 6 kg wash
Suitable for
Front load, top load and hand washing
Conditions along with cleaning
Included, from Desi Gulab rose enzymes
Fragrance
Natural, rose
Shelf life
24 months unopened
Made in
India

THE PROMISE

Ten years ago, a mother made a promise in a hospital room.

Read the Full Story

HOW IT WORKS

Most cleaners pollute the drain. Ours doesn't.

  1. Bottle

    Ninety days, fermenting quietly.

  2. Machine

    Two caps. It wakes up.

  3. Clothes

    It cleans, same as any other would.

  4. Drain

    Only cleaner that cleans it too.

  5. River

    Our mission is to respect and clean rivers.

Proof, in three numbers

99.99%
Germs killed in 15 seconds, NABL lab tested
90
Days fermented, every batch
30loads
From one 500 ml bottle, conditioner included

QUESTIONS

The ones people actually ask.

  • Do I still need a fabric conditioner?

    No, and adding one works against you. The Desi Gulab rose enzymes are natural fabric conditioners, so the softening happens during the wash instead of as a coating added at the end. A normal softener would put that coating back on, and that coating is what stops towels absorbing.

  • Will it get whites white?

    Clean, yes. Glowing, no. Normal detergents get that shade with optical brighteners, dyes that stick to the fibre and bounce light back at you. There are none in here. Expect a white shirt to look like a clean white shirt rather than a lit one, and expect the first wash after switching to look like a change.

  • Is it really safe on a baby's clothes?

    That is the reason it is made this way. Detergent rash comes from what stays in the fabric after rinsing, and what usually stays is brighteners, synthetic fragrance and leftover surfactant. There are none of the first two in here, and the third is a coconut-based one. It is gentle enough to hand wash with, without gloves.

  • Front load machines need low-foam detergent.

    They do, and this one suits them. It is listed for front load and top load machines alike. Two caps per 6 kg wash, either into the drawer or straight into the drum.

  • Why does it need ninety days?

    Fermentation cannot be rushed without killing what makes it work. Ninety days is how long the culture takes to mature. Every batch waits.

  • Can I change or cancel a subscription?

    Any time, from the link in your order email. Skip a delivery, change the interval, or stop altogether. No call, no retention offer.

COMPLETE THE SET

One culture, seven products.

  • FLOOR

    Floor Cleaner

    Floor Cleaner500ml

    Safe for the floors your kids crawl on and your pets lick.


    ₹219 Regular price ₹345

  • DISH

    Dishwash Liquid

    Dishwash Liquid500ml

    Probiotic power, usually reserved for your gut. Now working on your dishes.


    ₹225 Regular price ₹374

  • TOILET

    Toilet Cleaner

    Toilet Cleaner500ml

    Not just clean. Smells pleasant too.


    ₹245 Regular price ₹375

  • BUNDLE

    SAFE HOME Pack

    SAFE HOME Pack4 × 500 ml

    A truly sustainable way to start.


    ₹919 Regular price ₹1,060

HOW TO ORDER

From cart to your doorstep.

Card or UPI. Ships from Bangalore in 1–2 working days, pan-India.

  1. Add to Cart

    Pick your products, one click starts your order.

  2. Choose How to Pay

    Card or UPI.

  3. We Pack It

    Your order is packed and readied for dispatch.

  4. It Ships

    Ships from Bangalore in 1–2 working days.

  5. Delivered

    Arrives at your doorstep, pan-India.

  6. Start Cleaning

    Your Home Becomes Happy Ganga Clean

What goes through your home eventuallyflows back to nature.

  • Ships from Bangalore in 1–2 working days
  • 7 Day Returns